Marketing Analytics Manager (Contractual role)
Marketing & Communications, Data Science
Pune, Maharashtra, India
Posted on Wednesday, July 26, 2023
With unmatched technology and category-defining innovation, Icertis pushes the boundaries of what’s possible with contract lifecycle management (CLM). The AI-powered, analyst-validated Icertis Contract Intelligence (ICI) platform turns contracts from static documents into strategic advantage by structuring and connecting the critical contract information that defines how an organization runs. Today, the world’s most iconic brands and disruptive innovators trust Icertis to fully realize the intent of their combined 10 million contracts worth more than $1 trillion, in 40+ languages and 93 countries.
Who we are: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination
Icertis is seeking an experienced and results-driven Marketing Operations Manager to support the backbone of Marketing Data & Analytics at Icertis. You will report to the Director of Marketing Automation & Operations and be responsible for delivering and analyzing marketing campaign performance that empowers our marketers to make data-driven decisions. You will also partner closely with our Marketing Operations Team to ensure our MarTech stack is optimized to deliver outstanding business results. You will also be responsible for overseeing and optimizing marketing performance, leveraging data, and conducting in-depth analysis using tools such as PowerBI and Salesforce.
This is a contractual role for a period of 6 months.
- Marketing Performance Optimization:
- Develop, implement, and monitor marketing performance measurement frameworks and key performance indicators (KPIs) to track the effectiveness of marketing campaigns, channels, and initiatives.
- Analyze marketing data to identify trends, insights, and opportunities for optimization, and provide recommendations to enhance campaign performance and return on investment (ROI).
- Collaborate with cross-functional teams, including marketing, sales, Revenue Operations, and finance, to align performance objectives and establish targets for revenue growth, lead generation, customer acquisition, and retention.
- Data Management and Analysis:
- Utilize PowerBI to extract, transform, and analyze marketing data from various sources (Salesforce, Marketo, 6sense, etc.), ensuring data accuracy, completeness, and integrity.
- Create and maintain marketing dashboards, reports, and visualizations to provide stakeholders with real-time insights into marketing performance and trends.
- Conduct deep-dive analysis of marketing campaigns, customer behavior, conversion funnels, and segmentation to uncover actionable insights and areas for improvement.
- Identify data gaps, implement data enhancement strategies, and work with relevant teams to improve data quality and availability.
- Process and Tool Optimization:
- Drive continuous improvement in marketing operations processes, workflows, and data management practices to enhance efficiency and effectiveness.
- Partner closely with Marketing and Revenue Operations to continually improve and refine lead scoring, waterfall metrics, attribution, lead flow process, and ensure optimal flow through the lead lifecycle.
- Collaborate with marketing technology teams to streamline data integration, automate reporting processes, and optimize the use of our tools.
- Stay up-to-date with industry best practices and emerging trends in marketing analytics, data management, and marketing operations, and recommend innovative approaches to drive growth and performance.
- Cross-functional Collaboration:
- Partner with marketing teams to translate business goals and objectives into measurable marketing strategies and initiatives.
- Collaborate with sales operations, inside sales, marketing, and other teams to align marketing and sales data, identify areas of synergy, and drive revenue optimization.
- Communicate complex data insights and analysis effectively to stakeholders, including marketing leadership, to influence decision-making and support data-driven strategies.
- Bachelor's degree in marketing, business analytics, statistics, or a related field. A master's degree is a plus.
- Proven experience (5+ years) in marketing operations, data analysis, and performance optimization within a fast-paced and data-driven environment.
- Strong proficiency in utilizing PowerBI, Salesforce, multitouch attribution, ABM tools, for data analysis and reporting. Certification in these platforms is highly desirable.
- Solid understanding of marketing concepts, metrics, and best practices, including demand generation, lead management, customer journey, and marketing automation.
- Proficiency in data manipulation, analysis, and visualization using Excel, SQL, and other relevant tools.
- Excellent analytical and problem-solving skills, with the ability to analyze complex data sets, identify patterns, and derive actionable insights.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present complex data insights to stakeholders.
- Self-motivated, proactive, and detail-oriented, with a passion for driving marketing performance through data-driven decision-making.
- Must be agile and manage multiple ad-hoc requests and demands requiring the ability to quickly shift focus when necessary.
Icertis is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complimentary.