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HR Employer Branding - Contract Role



People & HR
Bengaluru, Karnataka, India
Posted on Tuesday, August 1, 2023

About us

Yubi stands for ubiquitous. But Yubi will also stand for transparency, collaboration, and the power of possibility.

From being a disruptor in India’s debt market to marching towards global corporate markets from one product to one holistic product suite with seven products

Yubi is the place to unleash potential. Freedom, not fear. Avenues, not roadblocks. Opportunity, not obstacles.

Job Description

Yubi, formerly known as CredAvenue, is re-defining global debt markets by freeing the flow of finance between borrowers, lenders, and investors. We are the world's possibility platform for the discovery, investment, fulfillment, and collection of any debt solution. At Yubi, opportunities are plenty and we equip you with tools to seize it.

In March 2022, we became India's fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million.

In 2020, we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our two-sided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy, which means investors can lend, invest and trade bonds - all in one place. All of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance.

Yubi Credit Marketplace - With the largest selection of lenders on one platform, our credit marketplace helps enterprises partner with lenders of their choice for any and all capital requirements.
Yubi Invest - Fixed income securities platform for wealth managers & financial advisors to channel client investments in fixed income
Financial Services Platform - Designed for financial institutions to manage co-lending partnerships & asset based securitization
Spocto - Debt recovery & risk mitigation platform
Corpository - Dedicated SaaS solutions platform powered by Decision-grade data, Analytics, Pattern Identifications, Early Warning Signals and Predictions to Lenders, Investors and Business Enterprises

So far, we have on-boarded over 17000+ enterprises, 6200+ investors & lenders and have facilitated debt volumes of over INR 1,40,000 crore.

Backed by marquee investors like Insight Partners, B Capital Group, Dragoneer, Sequoia Capital, LightSpeed and Lightrock, we are the only-of-its-kind debt platform globally, revolutionizing the segment.

At Yubi, People are at the core of the business and our most valuable assets. Yubi is constantly growing, with 1000+ like-minded individuals today, who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come, join the club to be a part of our epic growth story

Job Summary

We are seeking a creative and results-driven Employer Branding Specialist to join our team on a contractual basis. As an Employer Branding Specialist, you will play a crucial role in shaping and promoting our organization's employer brand to attract top talent. Your mission will be to develop and implement strategies that showcase our company as an employer of choice and enhance our reputation in the job market. The ideal candidate will have 1-3 years of experience in employer branding or a related field and possess a passion for employer branding, recruitment marketing, and employee engagement.


  • Employer Brand Strategy: Collaborate with HR and Marketing teams to develop an employer branding strategy aligned with the company's values and business objectives.

  • Brand Messaging: Create engaging and consistent brand messaging across various channels, including career websites, social media, job descriptions, and recruitment campaigns.

  • Social Media Management: Manage social media platforms to amplify employer brand messaging, engage with potential candidates, and build a strong online presence.

  • Content Creation: Develop captivating content such as blogs, videos, employee testimonials, and infographics to showcase our company culture and work environment.

  • Employer Brand Activation: Implement creative and innovative initiatives and events to enhance our employer brand visibility and reputation both internally and externally.

  • Candidate Experience Enhancement: Collaborate with HR and Talent Acquisition teams to improve the candidate experience during the recruitment process, from application to onboarding.

  • Employee Advocacy: Encourage employee participation in employer branding efforts and leverage their experiences to strengthen our brand image.

  • Employer Brand Analytics: Track, measure, and analyze the effectiveness of employer branding initiatives through relevant metrics and KPIs to drive continuous improvement.

  • Market Research: Stay up-to-date with industry trends and best practices in employer branding, recruitment marketing, and talent acquisition.


  • Bachelor's degree in Marketing, Human Resources, Communications, or a related field.

  • Proven experience (1-3 years) in employer branding, or a similar role.

  • Strong understanding of employer branding principles and best practices.

  • Creative mindset with the ability to think outside the box and develop innovative branding strategies.

  • Excellent written and verbal communication skills.

  • Social media savvy with experience in managing employer brand profiles on various platforms.

  • Data-driven approach with the ability to analyze metrics and draw insights for optimization.

  • Collaborative team player with the capability to work cross-functionally.

  • Attention to detail and ability to maintain brand consistency.