Marketing Manager
Yubi
Marketing & Communications
Posted on Friday, March 22, 2024
About us
Yubi stands for ubiquitous. But Yubi will also stand for transparency, collaboration, and the power of possibility.
From being a disruptor in India’s debt market to marching towards global corporate markets from one product to one holistic product suite with seven products
Yubi is the place to unleash potential. Freedom, not fear. Avenues, not roadblocks. Opportunity, not obstacles.
Job Description
About the Company:
Yubi, formerly known as CredAvenue, is re-defining global debt markets by freeing the flow of finance between borrowers, lenders, and investors. We are the world's possibility platform for the discovery, investment, fulfillment, and collection of any debt solution. At Yubi, opportunities are plenty and we equip you with tools to seize it.
In March 2022, we became India's fastest fintech and most impactful startup to join the unicorn club with a Series B fundraising round of $137 million.
In 2020, we began our journey with a vision of transforming and deepening the global institutional debt market through technology. Our two-sided debt marketplace helps institutional and HNI investors find the widest network of corporate borrowers and debt products on one side and helps corporates to discover investors and access debt capital efficiently on the other side. Switching between platforms is easy, which means investors can lend, invest and trade bonds - all in one place. All of our platforms shake up the traditional debt ecosystem and offer new ways of digital finance.
- Yubi Credit Market - With the largest selection of lenders on one platform, our credit marketplace helps enterprises partner with lenders of their choice for any and all capital requirements.
- Aspero - Fixed income securities platform for wealth managers, financial advisors and retail investors to channel client and own investments in fixed income
- Financial Services Platform - Designed for financial institutions to manage co-lending partnerships & asset based securitization
- Spocto - Debt recovery & risk mitigation platform
- Corpository - Dedicated SaaS solutions platform powered by Decision-grade data, Analytics, Pattern Identifications, Early Warning Signals and Predictions to Lenders, Investors and Business Enterprises
So far, we have on-boarded over 17000+ enterprises, 6200+ investors & lenders and have facilitated debt volumes of over INR 1,40,000 crore.
Backed by marquee investors like Insight Partners, B Capital Group, Dragoneer, Sequoia Capital, LightSpeed and Lightrock, we are the only-of-its-kind debt platform globally, revolutionizing the segment.
At Yubi, People are at the core of the business and our most valuable assets. Yubi is constantly growing, with 1000+ like-minded individuals today, who are changing the way people perceive debt. We are a fun bunch who are highly motivated and driven to create a purposeful impact. Come, join the club to be a part of our epic growth story.
Currently, we are looking for Marketing Manager - Aspero (B2B2C):
Marketing Manager will lead marketing for Aspero (B2B2C) through strategic planning & tactical interventions. This role is at the intersection of brand, content, demand generation (read performance marketing) & product marketing, driving awareness & acquisition for Aspero among financial advisors & wealth managers
Snapshot of Job Description:
Responsibilities:
Drive acquisition of IFAs by generating top of the funnel interest through both digital & offline means
Collaborate with the sales team on the ground to influence middle & bottom of the funnel conversions.
Collaborate with product teams to proactively look at areas in the platform which can be enhanced / improved to drive user engagement.
Lead a team of tele-marketers to drive lead generation & qualification effectively and efficiently.
Build & manage the community of financial advisors & wealth managers
Manage the social media charter of Aspero for Wealth Partners to drive awareness & consideration for the brand / platform while growing the follower-based and enhancing engagement continuously
Manage GTM for new & emerging solutions as part of the Aspero B2B2C platform
Create engaging and compelling case studies & testimonials which feed into demand generation campaigns as well as the social media calendar.
Create and update sales enablement tools like decks, flyers, guides etc.
Periodically conduct customer & competition research through surveys, calls, meetings & crawling the web to derive actionable insights for business & product
Support the SEO goals of Aspero through the creation of relevant & required long / short form content
Support the PR mandate for Aspero (B2B2C) by proactively looking for story / pitch ideas & complementing them with required content.
Create, publish & continuously track improvement areas for the periodic fixed income newsletter
Develop basic creatives / videos using design / video tools to bring alive created content in engaging formats.
Maintain MIS & periodically share required reports with actionable insights
Collaborate with the sales team on the ground to influence middle & bottom of the funnel conversions.
Collaborate with product teams to proactively look at areas in the platform which can be enhanced / improved to drive user engagement.
Lead a team of tele-marketers to drive lead generation & qualification effectively and efficiently.
Build & manage the community of financial advisors & wealth managers
Manage the social media charter of Aspero for Wealth Partners to drive awareness & consideration for the brand / platform while growing the follower-based and enhancing engagement continuously
Manage GTM for new & emerging solutions as part of the Aspero B2B2C platform
Create engaging and compelling case studies & testimonials which feed into demand generation campaigns as well as the social media calendar.
Create and update sales enablement tools like decks, flyers, guides etc.
Periodically conduct customer & competition research through surveys, calls, meetings & crawling the web to derive actionable insights for business & product
Support the SEO goals of Aspero through the creation of relevant & required long / short form content
Support the PR mandate for Aspero (B2B2C) by proactively looking for story / pitch ideas & complementing them with required content.
Create, publish & continuously track improvement areas for the periodic fixed income newsletter
Develop basic creatives / videos using design / video tools to bring alive created content in engaging formats.
Maintain MIS & periodically share required reports with actionable insights
Requirements
Experience: Demonstrated experience in B2B demand generation (read performance marketing), brand / content marketing, preferably within the financial services, fintech industry or a related field. Familiarity with investment products, such as mutual funds, equity, AIFs, debt instruments is highly desirable.
Marketing and Communication Skills: Strong written and verbal communication skills, with the ability to create compelling narratives and effectively convey complex concepts to diverse audiences. Proficiency in developing marketing collateral, including but not limited to lead generation content, newsletters, case studies, social media posts, presentations, brochures, and web content.
Creative bent - Penchant for creativity while conceptualizing and bringing to life campaign, content & project ideas.
Strategic Thinking: Ability to think strategically and translate market insights into actionable marketing strategies. Proven experience in developing go-to-market plans and executing successful demand generation campaigns.
Market and Customer Focus: Basic understanding of the tech / fintech industry, market dynamics, and customer needs. Ability to conduct market research, analyze data, and translate findings into actionable marketing initiatives.
Cross-functional Collaboration: Proven ability to work collaboratively with cross-functional teams, including product management, sales, and customer success. Strong interpersonal skills to build relationships, influence stakeholders, and drive alignment.
Analytical and Results-Oriented: Strong analytical skills to measure and interpret marketing campaign performance. Results-oriented mindset with a focus on achieving measurable business outcomes. Able to deliver independently without the need for high-degree of supervision.
Adaptability: Ability to thrive in a fast-paced and dynamic environment. Flexibility to manage multiple priorities, adapt to changing circumstances, and deliver high-quality work under tight deadlines. Unfazed by ambiguity and uses it to drive clarity across the board.
Marketing Tech Stack Exposure: Working knowledge / familiarity with tools like GA, Amplitude, Excel, CRM (Hubspot / Salesforce / Zoho / Netcore), Creative (Canva / Figma / Adobe Suite), Generative AI etc.
Marketing and Communication Skills: Strong written and verbal communication skills, with the ability to create compelling narratives and effectively convey complex concepts to diverse audiences. Proficiency in developing marketing collateral, including but not limited to lead generation content, newsletters, case studies, social media posts, presentations, brochures, and web content.
Creative bent - Penchant for creativity while conceptualizing and bringing to life campaign, content & project ideas.
Strategic Thinking: Ability to think strategically and translate market insights into actionable marketing strategies. Proven experience in developing go-to-market plans and executing successful demand generation campaigns.
Market and Customer Focus: Basic understanding of the tech / fintech industry, market dynamics, and customer needs. Ability to conduct market research, analyze data, and translate findings into actionable marketing initiatives.
Cross-functional Collaboration: Proven ability to work collaboratively with cross-functional teams, including product management, sales, and customer success. Strong interpersonal skills to build relationships, influence stakeholders, and drive alignment.
Analytical and Results-Oriented: Strong analytical skills to measure and interpret marketing campaign performance. Results-oriented mindset with a focus on achieving measurable business outcomes. Able to deliver independently without the need for high-degree of supervision.
Adaptability: Ability to thrive in a fast-paced and dynamic environment. Flexibility to manage multiple priorities, adapt to changing circumstances, and deliver high-quality work under tight deadlines. Unfazed by ambiguity and uses it to drive clarity across the board.
Marketing Tech Stack Exposure: Working knowledge / familiarity with tools like GA, Amplitude, Excel, CRM (Hubspot / Salesforce / Zoho / Netcore), Creative (Canva / Figma / Adobe Suite), Generative AI etc.
Benefits
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.